Does it Work?
It can work as long as you treat online social networking just as you would if you were doing it in person. Be an active member of a community or site. That being said, it is only as valuable as the amount of effort you want to put into it. Just like meeting face-to-face, a first impression is a lasting one. Remember to create a page that reflects the atmosphere of your business.
Add pictures, video, events, post specials, post events, ask your audience questions, and get opinions. This is a great place to get opinions and ask your customers to post reviews and experiences once they come to your business.
You can also post tips or share your knowledge (in small doses), so that your audience can connect with you on a level of education.
So, does it work? It takes time, nurturing and patience. It's still an experiment to some who've never been internet savvy. Only time will tell.
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